A lot of people take music promotion for granted. The thinking is that if you have a lot of money, you can call upon any artiste of your choice and set him up for a gig. However, it is not as simple as that. Agreed, there is not a school or college that I know of where music promoters can go and learn the trade, but it takes a lot of skill to become a successful promoter.
There are only a handful of professional promoters of music in Zimbabwe. The majority of the so-called promoters are fly-by-night briefcase promoters who are after a quick buck.
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