This Day (Lagos)

Nigeria: EbonyLife Signs TV Right With Multichoice

EbonyLife, a leading media and entertainment platform has announced the signing of its Channel Distribution Agreement with Multichoice to broadcast on the DStv platform.

The ceremony was sequel to an earlier one signed this year in Calabar on a Joint Venture Agreement and concession of Studio Tinapa.

These two landmark signings, along with other ongoing discussions with other Pay TV platforms in the UK, US, Brazil and Canada, now effectively position EbonyLife to create credible media-driven platforms designed to reach and touch the lives of its core target through an unprecedented multiplicity of exciting platforms including TV, Web, Mobile, Apps and Live.

EbonyLife Tv is a subsidiary of Media and Entertainment City Africa (MEC Africa), sub-Saharan Africa's first and only media and entertainment city. MEC Africa's entry into the industry is first and foremost a very important answer to the question of infrastructural deficit that seems to have stunted the full maximisation of the industry's glowing potential.

Famous Talk show hostess, TV producer, Entrepreneur and Venture Capitalist, Mo Abudu is the CEO of MEC Africa and has spent months assembling the best of Nigeria in broadcast and production amongst a team of international experts from the United States and South Africa.

EbonyLife Tv is due to launch in April 2013 exclusively on DStv's Channel 159 and is set to produce and broadcast over 700 hours of non-stop and original programming that cut across music, lifestyle, film, drama, talk, factual, comedy, magazine, reality and even sports to the sub-Saharan Africa region. With a bouquet of compelling TV programmes with world-class production values, the channel is positioned to be the home of the best of African content available.

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