Tanzania Daily News (Dar es Salaam)

21 November 2012

Tanzania: Local Advertising Firm Goes Global

TANZANIA has become the eighth country in the region to join the ICOM+IN Group, putting it on the global advertising map for several large Sub-Saharan, Asian, European and American advertising brands looking to expand in the East African markets.

ICOM+IN international network, with more than 100 agencies, was founded in 1950 and today has the largest number of agencies of any global network with a billing of the new network of over 3.5 billion US Dollars and gross income exceeding 500 million US Dollars.

Spearhead Africa has has been named the first ICOM+IN agency representative in Tanzania and hopes to benefit from the international resource that will be used for the benefit of all its clients.

"Spearhead Africa is now in a good position globally to provide complete advertising, marketing, media and events services to all its local and international clients," Spearhead Africa Limited Director, Ms Monalisa Bangera said.

Ms Bangera said that they were looking forward to the opportunity to tap the experience of ICOM+IN's members on different brands and marketing solutions and to be able to service clients of other networks locally as well as internationally.

On his part,ICOM+IN Managing Director, Mr Gary Burandt explained that in many countries, the agencies were specialists in specific communication disciplines which had a proven record of quality service to its members.

"We have worked very hard to preserve a special culture of sharing and we continue to do so. We have worked with the likes of Porsche, Gallo Wines, Navistar Engines, Croc Shoes and Case Equipment," he said.

The ICOM+IN network is organised into five major regions namely, North America, Latin America, Asia/Pacific, Europe, Middle East/North Africa and Sub-Saharan Africa with regional centres in Atlanta, Sao Paulo, Bangkok, Cairo and Johannesburg.

Spearhead, the first member which was appointed since the combination of the ICOM and IN networks was announced in July this year. It joins agencies in Angola, Ghana, Ivory Coast, Mozambique, South Africa and Zambia as the foundation of the Africa region.

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