The Sports Personality of the Year awards gala set for December 6 at the Carnivore, received a major boost with Chinese technologies firm Huawei forking out Sh1.5m for this years event.
Huawei will be supporting the event for the third year running. Soya award founder Paul Tergat said they were delighted to have the firm on board for another year.
"It's particularly gratifying that Huawei which boast of high end products in the telecommunications sector is collaborating with Kenya's equally best brand, our Kenyan athletes from diverse sporting disciplines.
This collaboration will enhance their development as they continue to fly the country's flag high at the international stage a key objective of the awards," added Tergat.
Soya panel chairlady for 2012 Evelyn Watta said preparations for the event were going on well and they are expecting a competitive process in deciding the winners this year.
"Its going to be tough finding the winners in the various categories. We are expecting our athletes and teams to continue shining before we hold our gala," added Watta
Plans are underway to bring a top sporting celebrity. Watta s" "Soya awards have become part of our company's annual calendar and as a global company with local presence this shows our continued commitment to invest and promote Kenyan talent. Just as Huawei is known for its leadership and ICT internationally so is Kenya known for its sporting achievement.