Diaz joins Kenya Airways from Bidco, where he served as the Marketing Director, overseeing functions in Communications, Corporate Affairs and Business Development across different countries.
Along with his position at Kenya Airways, Diaz who is a Trustee of the Chartered Institute of Marketing, will remain a member of the Brand Kenya Board where he is charged with the responsibility of giving strategic input in activities to position Kenya positively to the rest of the world.
He holds a Chartered status, Bachelor of Commerce (Hons) in accounting, Diploma in Marketing and a Masters in Science in International Marketing (UK).
With the new appointment at Kenya Airways, Diaz will continue to serve Bidco as a non-executive board member.
Commenting on the appointment, Chief Executive Officer, Titus Naikuni said Diaz will in his new capacity be expected to spearhead KQ's marketing activities locally and in other markets in line with the airline's 10-year growth strategy dubbed Project Mawingu.
"Mr Diaz has joined us at a crucial time when we are in the process of expanding our route network with projected destinations to the Far East and other African markets. His diverse experience in the FMCG (fast moving consumer goods) sector and strong grasp of marketing to a global audience is an asset to Kenya Airways", he said.
"Diaz is reputed as passionate about high quality corporate strategic communications and is experienced in building consistent brand equity for international services and products. He enjoys and stimulates positive teamwork, strongly encourages modesty and attention to detail as a brand personality," Naikuni added.
Alongside his professional roles, Diaz has served as Director in CMC Motors Group, African Marketing Confederation and is currently a board member of the World Marketing Summit Group.