The fishing company Namsov in partnership with prominent businessman Martin Shipanga, of 'Mamma Fresh', has rolled out an entrepreneurhip model with a social focus for 800 people countrywide.
These people are now self-employed, selling off-cuts from fish, beef and poultry as a cheaper relish in their communities.
'Mamma Fresh' sells relish at discounted prices to consumers, and entrepreneurial individuals have become vendors for the company, buying in bulk to smaller portions.
Through the Namsov Community Trust/Oshivelelwa initiative individuals received branded freezers that they will use to store supplies.
On Monday the Minister of Fisheries and Marine Resources Bernhard Esau witnessed the handing over of 400 freezers and 400 scales to various vendors.
Speaking at the occasion, Shipanga said the project was initiated for those people who cannot afford expensive meat. He said to date there are 800 people who found employement through the initiative.
The Namsov Community Trust provided the freezers and scales at a cost of N$2 million.
Naturally, Namsov Fishing would be supplyng the fish and administering the distribution. "We are fully aware of the challenges our government faces in terms of poverty alleviation and job creation. We are equally aware that it cannot and should not be expected to deal with these issues on its own. This initiative should complement government efforts aimed at poverty alleviation through job creation which, as a natural consequence, should lead to wealth creation," said Herman Smiet, who delivered a speech on behalf of the chairman of Namsov Fishing, Jan Arnold.
Arnold is confident that the humble contribution will significantly contribute towards job creation, entrepreneurial development and not only empower the individual vendors and their families, but also entire communities.
Esau noted that the Oshivelelwa initiatives aims to create more than 1000 jobs through the distribution of fridges, scales and fish products to over 400 recipients.
"Taken in the context of our African extended family, one can safely say that more than 4 000 people will directly benefit from this initiative," said Esau.
One of the fridge recipients Victoria Festus said the project is doing well and she is very happy with the initiative. Another recipient of a freezer and vendor for 'Mamma Fresh', Ben Mutumbulwa, also expressed gratitude for the donation. "We really thank and appreciate this initiative because it brought changes in our lives."