CIO East Africa (Nairobi)

23 November 2012

Kenya: APC Channel Partner Reward Program Launched in Kenya

APC by Schneider Electric on Thursday morning launched the channel partner reward program in Kenya at an event held at the Norfolk Hotel in Nairobi. The Program is a channel incentive program that awards partners for selling APC products and solutions. By redeeming points, partners are able to partake in adventurous excursions. The program also offers differentiated program levels to their re-sellers that reflect their core competency and area of expertise. It enables them to be the solution their customers need today.

Speaking during the event, Vinit Kajaria, Channel Partner Program Manager at APC by Schneider Electric said that there's never been a better time to be an APC by Schneider Electric channel partner. He noted that "The APC Channel Program structure ensures that our partnership will be profitable and well worth your commitment to us,"

The APC Rewards Program is open to IT Resellers and Partners, as well as electrical contractors who are members of the APC Channel Partner Program. Users can join by visiting the APC Rewards Program online and registering as an individual or signing up as a team to increase points. Once an approved member of the program, partners can start planning their sales and training activities to earn the points they need for a desired prize. As partners grow their business, they will earn points for each eligible sale. Members can earn APC Rewards Points by selling: data center, server room and wiring closet equipment, including uninterrupted power supplies and power distribution units, racks and accessories, cooling, security and environmental monitoring, surge protection and power conditioning, management solutions and AV solutions and services* Additional points are awarded for those who build their competency through APC's world-class partner training program, which offers online webinars and instructor-led training courses.

He added that they have enhanced the channel partner program to help their clients build a solutions focused power and cooling practice with increased knowledge and expertise and the tools to differentiate them from the pack.

With four levels--registered, select, premier and elite--you leverage pricing and benefits as you advance. You'll gain unprecedented visibility to where the market is going and where you can take your business.In addition, there are now more tools, support and training to help you move up the ladder.

According to Kajaria, The program structure aligns partners into one of four tiers in a way that best maximizes your profile. First, partners are classified by environment (business networks--wiring, closet, server room, and data center--small, medium, or large). "Then within each environment, we have taken our entire product portfolio and allocated the different product families into key disciplines (Power & Power distribution, Racks & Enclosures, Security & Environmental, Management, and Cooling)." he said.

Also speaking at the event, Arlene Nazareth, Territory Manager, East Africa noted that "We are committed to providing our partners with quality, high-impact, and proven sales and marketing tools to help you grow your business,"

APC has been in the marketing vanguard for years and was aquired by Schneider Electric in 2007. Nazareth also added that they enable their channel partners to leverage their collective marketing experience. "We have direct mail/e-mail demand-generating templates available online. Co-branded promotional items, newsletter templates, customizable spec sheets, downloadable brochures, and videos on demand. All the resources our internal marketing department uses are now available for you as well," She said adding that one can download all these on their iPAd app as well.

Kajaria advised that all the online training is free and one can enroll at http://www.awardhdqtrs.net/awardsnet/pages/APC_Portal.html.

"As you progress through each tier of the new program structure, your benefits, privileges, and profit opportunities increase. The program provides financial differentiation to partners, including upfront preferred pricing, an opportunity registration program, back-end incentives, and other programs that ensure the partner relationship is profitable and well worth the commitment," Said Kajaria

He concluded by saying that once partners begin accumulating rewards points, they can start redeeming right away. With an easy-to-use, real-time online account, users can log-in, check their balance and browse through rewards and select prizes. The points for the prize will be deducted from the partner's account and the remaining balance will be displayed. Throughout the year, partners can partake in promotions that double and triple points on select SKUs, allowing partner to redeem more exciting prizes. "The more you sell, the more points you get," he added.

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