23 November 2012

Nigeria: Guinness Rallies Support for Super Eagles

Super Eagles campaign at the 2013 Africa Cup of Nations in South Africa got a massive boost Thursday night as Guinness Nigeria Plc unveiled a series of consumer led activities to rally the support of millions of Nigerians for the team seeking a third continental title.

Speaking at the ceremony to kick-start the campaign tagged 'Fly with the Eagles' at the Eko Hotel & Suites in Lagos last night, the Managing Director of Guinness Nigeria Plc, Mr. Seni Adetu, said that he was proud of his firm's association with the Super Eagles over the years and excited that Guinness is at the centre of galvanising support from millions of Nigerian fans.

"Guinness Nigeria is keeping faith with the Super Eagles as we have always done because we believe the team is not just made up of the eleven players on the pitch but also includes the 170 million people cheering their team on. As a company and a football-loving brand, we are convinced that we have what it takes to succeed at this year's outing."

Before unveiling the logo for the campaign, the Marketing and Innovation Director of Guinness, Mr. Austin Ufomba, reeled out a series of activation handles that make up the entire 'Fly with the Eagles' campaign - including a National Consumer Promotion, the campaign theme song, Guinness Fan Parks and an exciting engagement platform that will enhance deeper participation of fans and consumers alike.

He said: "We believe strongly in the Super Eagles and in the passion of the Nigerian supporter. As such, Guinness Foreign Extra Stout will once again demonstrate its belief in the Super Eagles by providing innovative ways for millions of fans in Nigerian to show their undying support for the Super Eagles as they compete at the Nations Cup in South Africa in 2013".

The Secretary General of the Nigerian Football Federation (NFF), Musa Amadu represented by Adama Idris applauded Guinness' efforts in supporting the national team. "The Super Eagles have become a symbol of national pride and anyone that supports the team supports the success of the nation as a whole. We are very happy that Guinness is embarking on this journey with us and indeed they must be applauded for the continuing support and encouragement they have provided for the sport as a whole and especially football."

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