23 November 2012

Namibia: Sunny Boy's Fourth Album Lands

Windhoek — Andreas Panduleni Sunday Shipushu aka Sunny Boy's long waited fourth album Business & Pleasure, has finally hit the market.

According to Sunny Boy, this album took him years to release due to various factors. His personal favourite song on the album is Nani Onena. "I love this song, because it represents the type of person I am. What I went through and where I want to be. I feel it is sentimental, because it is one of, if not the best song I have ever written," he says.

The album has a feel of Hikwa, Hip Hop, Kwasa Kwasa, RnB and Gospel.

Sunny Boy tried his hand at producing a few of the songs on the album while roping in the experience of well experienced producers in the industry as well as some upcoming ones. The artists featuring range from upcoming to the best in the Namibian industry such as Gazza, The Dogg, Lady May, Tequila, Nasty Jericho, Qonja, 4 by 4 Too Much Power, Tate Buti Chipolopolo, Mazsanga and JK from and Shy-man both from Zambia.

Four of the songs on the album, 4 December, Always on my mind, Business and 50/50 love have already featured on the radio and on Sound cloud whilst the 4 December video continues to receive airplay on local television stations and Youtube.

Sunny Boy has always known that he wanted to make music that touches peoples' hearts, and to sing and dance to an appreciative crowd.

However, there are no short cuts to stardom and Sunny Boy, more than anyone, is well aware of this fact. Having ealised his talent for songwriting and rapping at a very young age, it was to take many years, major obstacles and sheer hard work to get to where he is today- comfortably being regarded as one of the best artists Namibia has ever produced.

"It was tough in the beginning because when I started out, I was always being featured on other people's songs. So people thought I wouldn't be able to stand on my own two feet but I proved them all wrong." says Sunny Boy.

When the time came to launch his solo career, Sunny Boy set out to create a new and original sound by fusing certain elements from existing genres such as Kwaito and Hip-Hop, and then adding his unique "Sunny Boy Experience". The result is an unmistakable fresh sound that he passionately calls Hikwa Style.

Sunny Boy says Hikwa is the best of both worlds. A fusion of tight Kwaito beats and hooks with a tight Hip-Hop flow. It's about telling a story and making people jive at the same time.

Much like his name, Sunny Boy brought an array of sunshine to the music industry in December 2005 with the release of his much anticipated debut album, Young, Black en Gifted, which unleashed an avalanche of hits such as the cross-over track Balance, Serious and Osh'aikengaho. Almost over night, Sunny Boy became a musical sensation and a sought-after performer countrywide, taking his career to greater heights.

Through his work, Sunny Boy has become renowned for his artistic and musical abilities. Blessed with a combination of song writing skills and talent, the result is the raw energy he brings to the microphone and thought-provoking and socially conscious lyrics that have earned him respect amongst his peers, as a lyrical artist.

In September 2006, Sunny Boy made a bold, but calculated decision to leave the record label he was signed to, and launched GreenHouse Entertainment, a record label aimed at nurturing raw talent in Namibia. The label immediately signed its first artist, Kamasutra.

By December 2006, he was reaping the fruits of that move: his second album Elai Lineendunge and Kamasutra's album, Kamasutra Style,became the first albums to be released under GreenHouse Entertainment.

In December 2008, Sunny Boy re-launched his record label under the new brand name Yaziza Entertainment, and subsequently released his third album, The Sleeping Giant, under the new label.

In addition to his musical success, Sunny Boy was officially appointed as the Namibia Red Cross Society's Ambassador for the Youth.

This role saw him working with young people from all over the country in an effort to inspire and motivate them to work hard in order to secure a brighter future for them. Since his arrival in the music industry, Sunny Boy has brought a new element and injected energy to the music scene, and there is no doubt that his fresh approach will create a new standard for Namibian music.

He says this is just the beginning of bigger things to come "I have a God-given talent which is never gonna fade, so the only challenge I face is to prove that I can run a record label."

On September 25 this year, Sunny Boy was initiated as the ambassador for Special Olympics Namibia. This will see him working with people with and without intellectual disability. Sunny Boy says this is an honour for him and he would like to help eradicate the taboos around being intellectually disabled.

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