Ghana's telecom giant, MTN, is promoting community sports in selected communities of the Upper East Region, through its month-long festival activities dubbed; "Savannafest."
A series of activities, including business, sports and entertainment, have been held in the Northern and Upper West regional capitals. In the Northern regional towns of Buipe, Salaga, Chereponi, and Bimbila and Navrongo in the Upper East Region, have also benefited from these activities.
The purpose of these regional festival celebrations developed by MTN is to enable the brand get closer to subscribers in the various regions of Ghana. It is also to help the company give back to society as part of its corporate social responsibility.
Like in Tamale and Wa, there was a health walk in Bolgatanga, which started from the Ramsey Sports Stadium through the principal streets of Bolgatanga, and ended at the Bolgatanga Sports Stadium. A keenly contested inter-community football gala, involving eight communities, also took place at the Bolgatanga Sports Stadium.
Speaking to The Chronicle after the event, MTN Territory Controller, Mr. Tawfiq Moomen said the company places its subscribers first in all its activities and this was why SavannaFest was created to bring the company closer to its customers in the three northern regions, with the aim of building a stronger relationship.
He also said these engagements also help MTN to demonstrate its care for the communities, through the commissioning of social intervention projects that were undertaken in the regions.
According to him, Savannafest followed after successful celebrations of Oil City Fest in the Western Region, Koftownfest in the Eastern Region, Suncity Fest in the Brong Ahafo Region, and Ashantifest in the Ashanti Region.
The one month event, which was launched last month, was also aimed at bringing MTN activities to the region, in order to promote the cultures of the various communities and ethnic groups in the region.
The communities that took part in the football tournament included Bolga-Soe, Kotokoli Line, Bolga Estate, Tanzui, Zongo, Sawaba, Deporetidongo, and Olikoko. At the end of the preliminary stages, Kotoko Line and Bolga Soe qualified for the final.
Kotokoli Line beat Bolga Soe by one goal to nil to lift the GHÂÂ¢400 cash prize and other assorted items, including footballs. Bolga Soe took GHÂÂ¢300 cash and assorted items, plus footballs.