23 November 2012

Zambia: Born and Bred Awards On Tomorrow

THE Government complex comes to life tomorrow night as ZNBC once again hosts the prestigious annual Born and Bred Music Video Awards; a brainchild of Innocent Kalaluka.

This year, Kalaluka is taking no chances of attracting yet another demand for a 'report' from the authorities as was the case last year when the show was marred with questionable illicit acts and insecurity, especially among the youths.

With the Minister of Tourism and Arts Sylvia Masebo gracing the occasion Innocent tells Times Entertainment that: "We have the minister of Arts as guest of honour and you know what that means, we can't afford to mess up this time around... you know what happened last year," he said.

It seems now Kalaluka has done his ground work by putting up measures that befits such a high profile show which is usually transmitted live on the national broadcaster.

We will have 50 police officers deployed to the venue, restricted-age entry, pre-sold tickets only, strictly smart dress code and the Red Cross on standby, the coast seems clear.

"One other important message to all who are coming for the awards is that we will not allow anyone in Jeans , T-shirt or slippers and no alcohol will be allowed in the venue," says IK in the quest to produce excellent results.

With the promotions having run on ZNBC for weeks now, the show is likely to attract a good and perhaps mature audience befitting such an elite show.

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