The announcement of the 2012 Student Village Makoya Award winners saw BlackBerry take home the top honours for the third year in succession by winning the Real Makoya award - for the brand that demonstrated the most successful 360 degree (multiple channels) youth campaign in 2012.
Its Music Mentorship initiative, headed by Hip-hop star and two times SAMA award winner - AKA - secured the honours. The winning BlackBerry mentorship finalist will get to perform live with AKA as part of the lineup at the next BlackBerry Secret Gig, which will headline a surprise international artist.
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