Local pay television operators are not happy with the degree of public awareness about digital migration being done by the Uganda Communications Commission (UCC).
StarTimes country sales manager Simon Arineitwe said UCC has concentrated on putting adverts on billboards asking people to get ready for the transition, without telling them of what the process is all about.
"Avenues such as regular programmes on electronic media and road shows to enable the public learn through listening and seeing should be used," Arinaitwe said during a recent press conference.
The UCC head of corporate communications, Fred Otunu, said the agency is rolling out a mass media campaign and is optimistic that by the end of the first quarter of next year, many people will be enlightened about the technology.
"We are selecting media houses to partner with us so that we run regular programmes. This will be coupled with outreach activities to demonstrate the technology," he said.
Digital migration is mandatory and requires all countries globally to have migrated from analogue to digital broadcasting before June 2015
The technology will enable broadcasters deliver more channels with clearer images and sound per frequency.