26 November 2012

Rwanda: MTN Rwanda Re-Launches Sharama Promotion

MTN Rwanda has announced it is relaunching its Sharama promotion, which it says will be more exciting with prizes worth Frw 100 million to be won.

In what has been dubbed 'Sharama 2', over the next four weeks MTN Rwanda customers have the chance of winning cash prizes worth Frw 40 million, daily airtime vouchers and a car every two weeks. The Sharama promotion was first introduced in July this year during which winners walked away with 3 cars among other prizes.

According to Yvonne Manzi Makolo, MTN Rwanda's chief marketing officer, Sharama 2 is designed to give back to MTN clients and also stimulate excitement in the market, especially during the festive season. "At MTN Rwanda we continuously place customer experience as a top priority, and now that we are approaching the festive season, we wanted to provide an exciting promotion that empowers the lives of our customers," she said. "Through the daily weekly and bi-weekly prizes, we believe that MTN Rwanda will make a difference by positively impacting on the lives of the winners."

With Sharama 2, a customer can also invite a friend to participate in the promotion by sending an SMS, which earns the sender a bonus. "The promo will also reward customers who have been inactive for more than 30 days on the network. A customer who re-activates the SIM card will get a fixed amount to start with, and will stand a chance of winning," Makolo said.

To participate, customers can send an SMS to 155 or make calls to the Interactive Voice Response by dialing 155. Each SMS, which is charged Frw 35, will give the customer accumulative points, increasing his chances to win.

More information can be obtained on the MTN website (www.mtn.co.rw)

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