Google organised an open forum with local artistes and producers from across Kenya's music industry on Friday to discuss how the firm's digital strategies and tools such as Google+ Hangout can boost their careers in Kenya and beyond.
During the forum, the artistes got to share their successes and challenges in connecting with their growing fan bases online.
Just a Band who experienced the benefits of Google+ Hangout during the release of a single of their new album Sorry for the Delay shared their experiences.
Band member, Mbithi said, "By using Google+ Hangouts we were able to offer our fans a unique experience. We connected and engaged with them on a personal level.
For example during the hangout some fans were cooking, ironing clothes and braiding their hair. We were literally at home with them."
The band promoted the launch of the album online, increasing their page followers by 15 per cent. The band also hosted a Boxing Day Special Google+ Hangout where they invited fans to interact with them from wherever they were!
Gospel rapper Juliani also officially premiered the Exponential music video on his page and 16,058 fans now have him in their circles.
Bamboo, who also attended the workshop said, "The workshop was very informative. Once you get the hang of it, Google+ is very easy to use.
I would like to have a hangout and show my fans what we are doing backstage, behind the scenes, the real stuff. audio-visual is king."
Google+ is the fastest growing social network, already reaching over 400 million users after just one year of existence. Artistes are able to reach fans in all corners of the world where they never knew they had a presence.