On Wednesday, November 28, Acting Secretary of Commerce Rebecca Blank will deliver a speech and hold a press conference officially launching the Obama Administration's "Doing Business in Africa" campaign, an initiative to help American businesses identify and seize opportunities that will further the United States' commercial and trade relationship with Africa. The campaign is an important element of President Obama's "Strategy Toward Sub-Saharan Africa," which calls for the U.S. to spur economic growth, trade, and investment in the continent.
"As President Obama has said, Africa is a region of growing opportunity and promise, and it has the potential to be the world's next major economic success story," said Acting Secretary Blank. "As part of our efforts under the National Export Initiative to support U.S. companies in selling their goods and services to the world, we must do everything possible to ensure we are promoting trade and investment with Africa. The Department of Commerce has an important role to play when it comes to helping American companies understand the trade and investment opportunities in Africa that will not only support the region's economic expansion, but will also create jobs in America."
All media are invited to listen to the speech and to participate in the press conference immediately following.
Date: Wednesday, November 28
Venue: Hilton Hotel Sandton R Level (Ballroom and Business Center) 138 Rivonia Road (Sandton)
Time: Speech hosted by Business Unity South Africa and the Corporate Council on Africa 1-1:30 p.m. in Ballroom 1 (Preset for video cameras at 12:15 p.m.)
Press Conference by Acting Secretary of Commerce Rebecca Blank 1:30 p.m. to 2:15 p.m. in Umkombe Room (Media can either attend the speech in adjacent Ballroom 1 or listen to the speech live in Umkombe immediately before the press conference)
To PretoriaPress@state.gov with affiliations by 6 p.m. on Tuesday, November 27
Dr. Blank will travel to South Africa and Kenya from November 26-30, 2012 to formally launch the "Doing Business in Africa" campaign, an important element of President Obama's "Strategy Toward Sub-Saharan Africa," which was released on June 14, 2012. Under the Strategy, the United States will pursue four objectives in Africa: strengthening democratic institutions, spurring economic growth, trade and investment; advancing peace and security; and promoting opportunity and development.
As a part of spurring economic growth, trade, and investment, the Strategy specifically calls for the development of a "Doing Business in Africa" campaign. The campaign will leverage the federal government's trade promotion, financing and strategic communications capabilities to help U.S. businesses identify and seize opportunities in Africa, and to help them overcome any challenges they face to establishing a business relationship in Africa.