TANZANIA Broadcasting Corporation (TBC) should play the key role to educate the public on issues that other television stations fail to cover.
Addressing the new TBC Board of Directors in Dar es Salaam, the Minister for Information, Youth, Culture and Sports Dr Fenella Mukangara urged the national broadcaster to be efficient and less dependent on the government financially.
She said that TBC should ensure that its news items and programmes focus on promoting national unity and educating the public on the new ways that will bring about individual development. She added that TBC should also ensure that its programmes promote Tanzanian culture, and continue to advocate for ethical values among the youth and the entire public as a whole.
"It is my belief that under your leadership TBC will adhere to its basic principles, without discrimination of any kind. It should be a media house that is trusted by all Tanzanians," Dr Fenella underscored.
She told members of the Board of Directors that the government depends on them to give ideas on how to address various challenges facing the national broadcaster, including lack of human and financial resources.
The new TBC Board Chairperson Professor Mwajabu Possi said her team will continue implementing issues that had already been started by the previous Board, as well as injecting new ideas to improve and make the national broadcaster efficient.
The new TBC board members include Mr Gideon Mbalase, Prof Elizabeth Kiondo, Ambassador Kassim Mwawado, Glourious Bernard Luoga and Dr Mariam Nchimbi.
Others are the Director of the Tanzania Information Services Mr Assah Mwambene, Director of Information Centre Zanzibar, Director of Communications to the State House, Mr Salva Rweyemamu, and TBC Managing Director Mr Clement Mshana, who is the Board's Secretary.