This Day (Lagos)

Nigeria: MSI, ITC Launch Computers, Plan Manufacturing Plant

MSI, a Taiwan-based computer company has partnered IT&C, a Nigerian-based computing company to launch MSI range of computers to the Nigerian market.

Known for its innovativeness in the manufacturing of MSI brand of computers, IT&C said it was working with MSI to establish a manufacturing and assembling plant in Nigeria that would serve the African market, Nigeria inclusive.

Chief Executive Officer of IT&C, Mr. Nnamdi Nnoruka, who gave the assurance of the planned establishment of the manufacturing and assembling plant in Nigeria, said all arrangements, would be concluded by the end of the second quarter of 2013, when the trial testing of the plant would commence.

Nnoruka, who spoke at the launch of MSI computer range of products in Lagos recently, said the brand had been in existence for the past four years, undergoing testing and acceptability and that IT&C found the products as good for the Nigerian market.

Differentiating MSI brand of computers from others, Nnoruka said it would provide the right technology with best pricing and since MSI is a brand that manufactures its own range of computers from its manufacturing plant in China, unlike other brands that do not have manufacturing plant, but give their design specifications to Asian manufacturers who mass produce for them.

"We selected them as our partners because they are different from other brand of computers. While other brands contract their product manufacturing to manufacturing companies in Asia, MSI manufactures its brand of computers from its manufacturing plant in China. Others are mere brands because they do not manufacture their own products. MSI is complete brand that manufactures its own products from its own manufacturing plant in China, and we became interested in them because we wanted them to establish a manufacturing plant in Nigeria that will address the African market," Nnoruka said.

According to him, "if Nigeria must meet the objective of technology transfer and value add in technology, then MSI is the best company to partner with, and that has been the dream of IT& C. Again we discovered that MSI is highly innovative in terms of technology products, which means that our partnership with them will help Nigeria to be among the countries that will be getting new technology products as they evolve in the technology market," Nnoruka said, adding that what is obtainable in the Nigerian market is that when new products are released in the market, it takes some years before they get to Nigeria, after other countries must have started using the products. He said that with the planned establishment of MSI manufacturing plant in Nigeria, Africa and Nigeria would be getting new technological products as they evolve.

General Manager, IT&C, Mrs. Magdalene Ugoanusi, said the launch of MSI brand of computers would not only create room for software development in the country, but would also create job opportunities since the products would come both as complete assembled products and as CKD products, apart from the planned establishment of an assembling plant in the country.

"Support service available. The level of support to end users will actually differentiate us because we will be providing robust support," she said.

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