28 November 2012

South Africa: HIVSA Reaches Two Million People Via Cellphone Messaging This World Aids Day

Everyday, 1,000 children are newly infected with HIV. This Unicef video, produced for World Aids Day 2012, spells out a number of measures that can be ... ( Resource: World Aids Day 2012: Eliminating Mother-to-Child Transmission )

press release

HIVSA in partnership with the Provincial Department of Health, Gauteng, will be sending out two million health related mobile phone messages to the general public, in support of this year’s WAD initiative.

This number constitutes almost twenty percent of the total number of people living in Gauteng and is a first for the province in utilising mobile phone technology as a means of delivering important health messages.

The Department of Health’s theme for this year’s WAD is ‘Safe sex with men and high risk groups’. The focus of the messages would be on promoting medical male circumcision (MMC) as a method of reducing the risk of HIV and promoting HIV counselling and testing (HCT), as part of the ‘play it safe for zero infections campaign’.

hi4LIFE, HIVSA’s mobile phone application, comprises of trusted health information on your cellphone. It operates through the mxit portal, please call me ads and star menu, which is *120*6336#. As part of the messaging for this WAD, the hi4LIFE star menu will include a special WAD page which will contain longer and more detailed information on Medical Male Circumcision and the importance of HIV Counselling and Testing.

Thulani Machere, project coordinator at HIVSA, believes that mobile health is the “new frontier” in communication for all the right reasons – it is cost effective and you can reach large numbers of people with up to date information anywhere at any time.

Copyright © 2012 Health-e. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.