SERENGETI Breweries Limited (SBL) launched its new Tusker Lite product at the Marketers' Night at a city Hotel.
SBL Director of Marketing Ephraim Mafuru said since its inception, the company has been giving the Tanzanian market diverse products to suit all consumers.
During the event, invitees sampled the Tusker Lite, a beer of its kind, low carb and great taste. "Tusker Lite in an elaborate green bottle is a low carb beer that contains the finest natural ingredients...this low carb lager has a perfect blend of low calories and extraordinary great taste," said Mr Mafuru.
Marketer's night aims at creating a platform for socialising, mingling and exchanging ideas on issues related to ever-changing business environment. For the second year running, Serengeti Breweries has been the main sponsor of the event.