Leadership (Abuja)

30 November 2012

Nigeria: Why We Premiered James Bond Skyfall in Nigeria - Heineken

Photo: Skyfall
Skyfall the movie

Before it was finally premiered in Nigeria, consumers of Heineken and fans of James Bond had waited in anticipation the world's leading international premium beer delivered on its promise to host the movie premiere of the much-talked- about latest James Bond adventure, Skyfall, which was shown at Silverbird Galleria, Genesis Deluxe and Ozone cinemas in Lagos as well as Silverbird Abuja, Port-Harcourt and Enugu.

It was a red carpet night of celebrities and suspense filled entertainment. The movie consumers and guests were treated to an exciting after party.

Senior Brand Manager Heineken, Jacqueline van Faassen said: "When two great brands like Heineken and James Bond join together, excitement is guaranteed. Heineken and James Bond are closely linked: both are aspirational, premium, iconic and international. We are proud of our long standing relationship with the Bond franchise."

The Skyfall movie premiere event is part of a bigger Heineken® Bond campaign, a thrilling new TV and digital campaign which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time.

Challenging consumers to defy his enemies and 'Crack the Case', viewers are taken on an epic train journey alongside stunning Bond girl Bérénice Marlohe. An interactive experience on-line begins where the TV advert leaves off, providing the consumers with the opportunity to be a secret agent themselves and win exclusive prizes,

Alexis Nasard, Chief Commercial Officer of Heineken said: "The creativity and progressiveness of the Heineken brand combined with the legendary James Bond franchise will provide viewers with high entertainment values. Not only a hero, Bond is the ultimate 'Man of the World' - confident, resourceful and ready for new experiences, personifying the values of the Heineken brand."

Ads by Google

Copyright © 2012 Leadership. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.

InFocus

New James Bond Movie Skyfall Premieres in Nigeria

Skyfall the movie

The new James Bond movie, Skyfall, has been highly anticipated over the past few weeks and finally had its premiere in Nigeria. Read more »