29 November 2012

South Africa: President Zuma Meets New Brand SA Board Members

Pretoria — President Jacob Zuma on Thursday met with the new members of the Brand South Africa Board of Trustees, where parties thrashed out a number of issues affecting the country.

Last month, President Zuma appointed the new members to help strengthen the South African brand identity locally and abroad.

Addressing the media after the meeting, Zuma said he had every confidence in the ability of the new board members.

"Brand South Africa knows what is expected of them," said the President.

Chairperson of Brand South Africa, Chichi Maponya, said the board members were equally dedicated to improving the country's image.

"As the board, we are going to work hard to ensure that we rightfully position the country.

"We had discussions on a number of issues which include key areas and the strategy for improving South Africa," said Maponya.

Deputy Minister for Performance Monitoring and Evaluation, Obed Bapela, who was also part of the meeting, called on South Africans to spread the good news about South Africa.

Bapela said there were a lot of positive things happening in the country.

"South Africans must be proud of their country," he said.

Brand South Africa was established in 2002 as the International Marketing Council to promote the South African brand.

The primary objective of Brand South Africa is to develop and implement a proactive and coordinated international marketing and communication strategy for South Africa.

Copyright © 2012 SAnews.gov.za. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.