Eenhana — Eenhana town, popularly known as "the Green Town" is planning to launch the baby of the year competition during the December Christmas season.
Martha Hailaula says the competition will be an annual event, which will draw interests from a cross section of parents and guardians from the Ohangwena region. The top three babies will walk away with fantastic prizes. Children ranging from the ages of 1 to 36 months will enter this year's launch competition and will be selected by a panel of judges and then be published in the New Era for readers to have their vote if all goes well according to plans.
Hailaula says this festive season launch will be bigger and will grow to be better since it is one of its kind in Namibia, and will be the first edition here.
"We are making a call to our loyal Ohangwena region community and parents to partake in this launch since it the first of its kind. We are also promoting our region and that this festive season launch of the Baby of the Year competition will be the best ever to happen in the Land of the Brave," she says.
She is also appealing to companies who are willing to partner the organisers in sponsoring the competition to get in touch with her.
"We have received confirmation from Standard Bank, Bank Windhoek and other individuals that they will be partnering us for the launch next month and I would like to urge other companies who want to be associated with the best ever baby competition, to get in touch," Hailaula begs.
The Eenhana Town Council has pledged to support the launch like they have been supporting the Miss Eenhana Expo annually. An individual sponsor and business woman, Selma Kaulinge, says they share the same values with the Baby of the Year competition organisers, and the Eenhana Town Council, as they also believe that a solid family is the basic unit in society.
"All the competitions and promotions run by the town council are family centred and we are more than happy to be associated with such family promotions, for we believe in family," she adds.
The most photogenic babies will be chosen from the three categories, where the winning babies will be selected from their respective sections for the finals, which will take place just before the end of the year. The selection committee chooses the best ten babies in each category, and these will be further trimmed down to three in each category, with a chance to scoop prizes ranging from baby cosmetic hampers baby cots, tricycles, baby clothes and cash. Parents are advised that not all photos sent for the competition will be entertained and then sent to newspapers as publishing is done at the judges' discretion.
"I would like to inform all mothers, and, in fact, all the guardians of babies whom they want to enter in the competition, to bring forward their babies' best pictures to avoid disappointments," Hailaula entices.
"The entries we are expecting should be impressive but some of them will not be published if parents do not follow the intended instructions. I, therefore, urge all parents and guardians to follow our instructions clearly. These instructions will be aired on the Ohangwena Community Radio (OCR) and other various Namibian newspapers," Hailaula informs advising parents and guardians against sending the wrong type of pictures.
"We wanted to launch this Baby of the Year competition last year but due to some logistics, we failed but the Ohangwena community was very angry. We are also appealing to parents and guardians to send in their babies' close up pictures and not passport size pictures," she advises inviting at the same time all new sponsors to come on board and work with them to make a success of the competition.