THE Tanzania Communications Regulatory Authority (TCRA) has launched a jingle and promotion song intended to promote the shifting from analogue to digital transmission system, which starts effectively on Saturday.
TCRA Director General Prof John Nkoma said the jingle and the promotional song are aimed at educating, reminding and encouraging the public on the importance and advantages of using the new digital system.
According to Prof Nkoma, the promotion directs customers to maintain their previous television sets, as they will still be able to use them by connecting them with a decoder even after the deadline.
He, however, noted that switching off the analogue broadcasting system will take place on December 31, 2012. The use of digital system will enable broadcasting stations to produce better quality services. "This new system will also have value added services on the broadcasting industry," said Prof Nkoma.
TCRA has advised the public to buy decoders from registered agencies in addition to securing decoder guarantees. The authority further expects that the public will participate fully to make the exercise successful.
"One of the main advantages of Digital TV for viewers is that broadcasters are able to embed digital data into the streams, such as programme information and interactive channel menus, explained Prof Nkoma.
Another advantage is that digital data takes up less bandwidth, meaning more channels can be broadcast at the same time, will enable viewers to get more TV channels more conveniently and gives viewers much more choice in what they watch and allows for follow up channels which broadcast the same programmes.
'Viewers will be required to purchase the decoder, not for prescribed channels, but for the comfort of enjoying clear images and reception in the comfort of their living rooms, said the TCRA CEO.
TCRA has been conducting meetings with service providers in efforts to educate them on the advantages of the switchover and so far they have issued four licences to providers, namely Star Media Tanzania Limited, Agape Associates and Basic Transmissions.
The Tanzania Communications Regulatory Authority (TCRA) is a statutory regulatory body responsible for regulating the communications and broadcasting sectors in Tanzania. It was established under the TCRA Act Number 12 of 2003, which merged with the Tanzania Communications Commission (TCC) and the Tanzania Broadcasting Commission (TBC).