3 December 2012

Africa: World Aids Day - RED Hits Milestone of U.S.$200 Million to Fight Aids in Africa

The Global Fund to Fight AIDS, Tuberculosis and Malaria weekend announced that its largest private sector contributor, RED passed a record milestone of US$ 200 million raised and donated to fight the AIDS epidemic in Africa.

RED is the largest business initiative supporting the Global Fund and one of the biggest to raise money for an international humanitarian cause. RED partners with the world's most iconic brands, including Coca-Cola, Starbucks and Apple, which create products with red items.

Announcing this record last Saturday in a statement, General Manager of the Global Fund, Gabriel Jaramillo described it as fantastic, adding that it shows what partners can do when they come together for a good cause. "We give RED an enormous 'Thank you," Jaramillo said.

RED was founded in 2006 by Bono and Bobby Shriver to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. Since 2006, RED has contributed US$ 200,179,357. Of the total, US$ 17,087,169 has been donated this year. The value of the partnership with RED, however, goes beyond money.

The initiative also contributes to raise awareness among consumers. A portion of the sales of those products is donated to the Global Fund and supports the goal of delivering an AIDS-free generation by 2015. Jaramillo noted that funds donated by RED have helped provide life-saving antiretroviral therapy for 220,000 people, put more than 130,000 HIV-positive pregnant women on antiretroviral therapy to reduce the risk of HIV transmission from mother-to-child, and reach 13 million people with HIV testing and counseling.

Copyright © 2012 Vanguard. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.