Kampala — 'The future is already here, it just isn't evenly distributed.' These were the words of Dr. Kai Wullf, Google's Field Access Director who was the key note speaker at the monthly Mobile Monday Kampala forum recently.

He said fibre cables that were laid are creating unlimited capacity in East Africa and yet a small portion of it were being utilized making it expensive.

"Most of the time, the internet is up and running. What you do with the internet is what counts in terms of value generation. I believe the more we content we share online, the more it helps in monetizing it (content). The minor glitches should not be an excuse for not creating content," Wullf said.

He stressed that the East African region is full of creativity but the mistrust in Africans is what is killing it.

"It is this belief that what is out there is better than what we're doing in our countries that is killing creativity.

"We would rather host our servers in the United States than have them hosted here in Africa," he said, adding, "Well it is okay for Europeans to be interested in what is here (Africa) but most of the times even that content is not there."

Mobile Monday, or MoMo, is a global network of mobile industry professionals, visionaries, developers and entrepreneurs, in over 100 cities around the world.

Each city chapter discusses issues specific to the local needs in monthly forums; given the global nature of the mobile industry there is an exchange of ideas and speakers from around the world.

Wullf also urged web developers to take advantage of the various online tools to put their content out there and in the process attract revenue.

"If we don't spend a substantial amount of our incomes on communication then we shall not move forward. Simply make sure you have relevant content that you can get paid for. There many tools and applications available," Wullf said.