Ford Motor Company has thrown its weight behind the fight for the environment in a campaign tagged Reduce, Reuse and Recycle (RRR) waste materials with N2.3362.5billion ($50,000) grant.
Since ten years Ford has awarded more than USD $2 million in grants to hundreds of environmental projects in Asia Pacific, the Caribbean, Central America, the Middle East and Puerto Rico.
"This program is one of the many ways Ford goes further to preserve the environment and improve its communities' quality of life. Ford's grant program is one of the largest corporate initiatives of its kind in the world that is aimed to protect and preserve a sustainable environment for communities where they do business.
Ford Motor Company is dedicated to preserving the environment for future generations and providing ingenious environmental solutions that contribute to a sustainable planet. Initiatives such as Ford's Conservation and Environmental Grants program evidence a commitment to encourage, support and reward the actions of individuals, groups and non-profit organizations in achieving the same goal, these where the words of Laura Oloyede, General Manager, Cutler Ogilvy PR and Ford Spokesperson in Nigeria, said at apress briefing in Lagos.
Speaking further, Oloyede said as part of Ford's RRR campaign initiative it will deploy a 360 degree enlightenment program that will run from now to the end of 2013 to enlighten and educate Nigerians on how to preserve their local environment, heritage and natural resources.
The RRR campaign, she said is aimed at enlightening the public on the importance of proper waste disposal; and to educate them on how to properly care for the environment.
"We can all reduce our impact on the environment by making the right choices. We all have a role to play in helping to preserve our environment," said Oloyede. The Ford spokesperson further said that the grant will run between now through 2013.