4 December 2012

Uganda: Another Designer Steps Out

When Agnes Ajuna talks about fashion, you can feel the passion she has for it and not just for design, but for quality and class. She is part of the new breed of mushrooming fashion designers in Kampala. But Ajuna, whose label is Lady Tok, plans to set herself apart by designing simple, outstanding and affordable wear.

"My style is simple but outstanding. I design for people to get that beautiful wow," she said at the launch of her fashion house at Sheraton hotel last Thursday.

Going by her showcase, the graduate from Margaret Trowell School of Industrial and Fine Art has found her niche.

Her first collection - office wear had a weekend feel to it. An outfit you can wear to office on a Friday or when you simply want to look casual. She loves working with bright hues, and designing for all sizes; her plus-size model completely rocked the runway.

However, it's the Afro-urban collection that stole the show. Her simple cuts and vibrant colours plus matching jewellery (her own) were spot-on. Her outfits suit anybody not ready to put on a cleavage show.

One thing Ajuna needs to do is step out of her comfort zone. Looking at her creations, you can see that her highest level of creation is yet to come. She will not reach the levels of her role model Santa Anzo, who transformed African designs into fashionable attires showcasing at international stages, by playing safe.

Ajuna started designing during her final year at university to raise tuition. Working at her home in Kireka, she was encouraged by family and friends who loved her outfits. She now plans to showcase twice a year. Levixone and Coopy Bly provided the night's entertainment with songs like Noonya Omu, Sidda mu Kyalo and Nyweza.

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