4 December 2012

Kenya: Marketers Shine At MSK Gala Awards

It was a red letter day last Friday night at the Royal Nairobi Golf Club as the cream of Kenya's marketing fraternity met to celebrate their own at the annual MSK Warrior Awards. Despite the rains and awful traffic there was a large turnout of Kenya's marketing community.

The chief guest Information PS Dr Bitange Ndemo encouraged marketers to increasingly use ICT based approach to their work saying social media tools has big potential to reach huge audience.

"Social media is changing the minds of many customers in a fast and inexpensive manner. It also gives you a chance to analyze and understand your customers and their needs", said Ndemo. The emcee of the evening was Radio Africa Group's marketing manager Caroline Mutoko.

Copyright © 2012 The Star. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.