6 December 2012

Nigeria: Corporate Media Launches in-Flight Branding

One of Nigeria's leading Out-of-Home media companies, Corporate Media, is making headway with innovative in-flight branding campaign for its clients by flagging off its in-flight branding platform with the use of headrests for telecommunication giants, MTN, banks and Fast Consumer moving goods(FCMG) companies.

The branding platform would avail in-flight customers the opportunities to enjoy the contractual relationship they have with Aero Contractors.

Chairman of Corporate Media, Mr. Niyi Latinwo stated that the project will, in many ways, help brands reach high net-worth clients and is significantly preferred for its high recall rate since distraction is almost nil which is a key goal of advertising.

He said, "It is basically the use of such strategic platforms that reinforce brand visibility and aid sustenance of market share for our clients."

He added that the channel helps to retain top of the mind presence for discerning consumers,noting that arrangements with other major local airline operators are ongoing.

Latinwo added that it will drive home the organisations competitive edge, as it has in the past, sought alternative media platform for its clients.

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