Sharif Mandela, a young businessman based in Remera, yesterday became the first customer to win a luxury car in MTN promotion dubbed Sharama 2.
During the festive season, MTN officials said, one of the mobile communication's company's customers will be walk away with one of the remaining three cars worth Frw 12 million every two weeks. Five winners will also win TV sets in the promotion. Other prizes include Frw 500,000 for four customers every week while other four winners get Frw 100,000 everyday. The promotion also gives out airtime worth Frw 500 to 200 customers every day.
"When I entered the promo two weeks ago, I got Frw 100,000 and Frw 500,000 successively. Then I never gave up sending SMS and they called me yesterday telling me that I won a car," he said.
For the first car winner, the prize is another boost to his business. He has been trading clothes in one of Remera-based shops.
Khaled Mikkawi, the CEO of MTN, said that they are delivering the prizes as part of their MTN foundation to give back to Rwandans and bring excitement to their customers.
"We are here to make profit, yet at the same time to share this profit with our customers and people of Rwanda," Mikkawi explained. "A winner can be anybody if he enters Sharama promo at any time."
The official added that they prepared Sharama 2 after they had another successful one between July and September this year.