Tanzania Daily News (Dar es Salaam)

7 December 2012

Tanzania: NACP Intensifies HIV/Aids Campaign

THE National AIDS Control Programme (NACP) with the support from private partners is continuing with the Tupo Wangapi? (How many are we?) campaign by launching a 13-part series that will be aired on two local television stations.

The Ministry of Health and Social Welfare NACP Communications Officer, Mr Shoko Hemedi, told the 'Daily News' that after a technical minitiative and it is our hope that it contributes to our continued campaigns," he said.

The TV series is a flagship programme of the Tanzania Communications Capacity Project (TCCP) implemented by the John Hopkins Bloomberg School of Public Health Centre for Communications Programmes with support from the USAID and PEPFAR.

The Media for Development International (MFDI) Director and producer of the series, Mr John Riber, said that Siri ya Mtungi brought together Tanzania's finest artists, writers, costume designers, art directors, cast and crew for a landmark achievement in the country's growing film and television industry.

Mr Riber explained that the script development process begun in May, last year, a year before production began and continued to evolve even today during the final stages of editing.

"Just to share a few statistics about the production of Siri ya Mtungi, more than 2000 hopefuls were audited for 29 lead and supporting roles, production took over five months, we had a crew of 40 professionals filming 12-16 hours a day and the camera recorded 1365 slates and distilled from 5,500 shots," he explained.

He said that film-making was a risky business and took a lot of faith and courage to initiate a big film project like the one that was launched but with unconditional support and confidence, it was possible and they proved it.

Mr Riber, citing the Economist magazine said that it was reported that in Nigeria, Nollywood was currently the second employer after the government and that there was no reason why Tanzania couldn't follow suit.

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