THE new look service station for Total Namibia recently became a reality when King’s Service Station opened in Ondangwa, the first of many revamped sites scheduled to open in 2013.
“Our new-look service stations are in line with growing market trends.
“Through this new and improved offering we aim to create an environmentally friendly space, endorse our corporate identity and improve our product offering to Namibia – fulfilling our promise of staying in the country and investing in local development,” Total Namibia managing director Seggie Kistasamy said in a statement.
The new look is being rolled out under the T-Air umbrella. T-Air is an abbreviation of “Total Amelioration de l’image reseau”, which means “Total Improvement of the Network’s Image”.
This roll-out of Total’s new look service stations is being executed throughout the world. Its aim is to provide the network with a well-defined identity: one that is based on a more modern brand image, with service stations that are better integrated into their landscape.
The new T-Air standards will harmonise the way service stations look all over the world.
Winning network market share is one of the main ways in which Total’s Africa/Middle East Division is seeking to expand its business.
Mamadou Ngom, Total AME Marketing and Sales Vice-President said: “We would like to have 5 000 service stations in operation in 2017 – as opposed to 4 400 today. Improving the image of our service stations is one of the mainstays of this strategy.”
On a competitive landscape that has largely been deserted by the major oil companies and on which new types of competitors are establishing themselves, the drive to switch the existing network over to the new
T-Air image is a major investment that will take five years to complete. It is also evidence of Total’s desire to play a part in local development and to establish a long-term presence in Namibia and the rest of Africa.In the various countries in Africa that the group operates, Total is often seen as a well-established player that deserves people’s trust, but also one that is getting old. To consolidate its leadership, Total has to surprise its customers with modern solutions, the statement stated. “The new T-Air image is in line with this drive to innovate.”