THE call by the Zambia Tourism Board (ZTB) for sector players in Zambia to craft positive and attractive strategies ahead of the United Nations World Tourism Organisation (UNWTO) general assembly next year should inspire operators to bolster their investment levels.
Investors in this sector, which is among the critical drivers of the economy must brace themselves for stiff competition which will ultimately lead to improved services as the country hosts the international showpiece in Livingstone.
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