THE main sponsor of the Namibian annual Music awards, MTC on Wednesday afternoon announced the call for entries for next year’s awards.
Addressing music label representatives, artists, members of the media and other stakeholders in the music industry, MTC’s Chief Human Capital and Corporate affairs Manager, Tim Ekandjo said that in the past there have been issues with misunderstandings of rules and regulations, when artists entered the awards.
He emphasised that it was not the time to debate about the rules as the rules and regulations where set.
“We are not here to argue about the rules, but rather to clarify what the rules are because artists are always confused about the rules. This is because some of them do not read them,” said Ekandjo.
Ekandjo also used the time to present changes in some of the rules and regulations. One of the biggest changes is that there will no longer be a Best Selling artist category.
“This is because we can not get proper verifications about album sales, unfortunately this is a shortcoming of our music industry.”
Other changes include a new category called Radio Song of the Year, which will award the most played local song on Namibian radio stations. another change is the Best album of the Year category, which will increase in prize money.
Ekandjo said that just like last year, the judges will have 70 percent of the power and they will look at things such as artistic ability, creativity, production and entertainment value when judging. “The reality is that fans vote for
their favourite artist regardless of whether the songs are good or not That is why we are giving the judges that much power.”
Ekandjo also reminded those present that the NaMa Steering committee do not decide what category a song has to go in.
“When the artists enters they indicate what category their song is in.”
Namibia artists who have released their albums between December 1, 2011 and November 30, 2012 have until January 25 next year to submit their entry forms. They will then have to wait until March 9, to hear whether they have made it as one of the nominees, who will be announced at a nominee launch event.
The big event will then take place on april 13, where the the winners of the NaMas 2012 will be announced.
Next year will be the third and final year that MTC will be sponsoring the music awards.
“After next years awards, MTC will reevaluate whether we will still take up the project further, as it is a hectic project in itself,” said Ekandjo.