7 December 2012

Zimbabwe: The Herald Reaffirms Dominance On Newspaper Market

THE Herald has reaffirmed its dominance as Zimbabwe's most preferred daily after scooping the prestigious Superbrand of the Year 2012 Award in the print media category on Thursday.

The Marketers Association of Zimbabwe organises the annual awards in honour of outstanding brands that are most recognisable in the minds of consumers.

For the third year running, The Herald has won the Superbrand of the year award despite competition from new entrants in the market.

In what was largely a contest among stable mates, H-Metro and Chronicle came in as first and second runner ups, respectively.

Zimpapers chief executive Mr Justin Mutasa received the prestigious award.

The special recognition of The Herald's brand strength came on the back of another stellar performance earlier this year in the Zimbabwe All Media Products Survey, which confirmed the paper as the country's most widely-read daily.

The country's oldest daily has almost a million readers.

The Sunday Mail snatched the Superbrand of the Year Award in the weekly newspapers category.

The Financial Gazette was the first runner-up in the category that saw another Zimpapers weekly, the Sunday News, coming in as second runner-up.

Zimpapers commercial printing unit, Natprint, once again demonstrated market leadership after scooping the Superbrand of the Year Award in its category.

The sky can only be the limit for electronic media stable mate, Star FM, which showed strong brand potential in future after it was rated fourth in the electronic media category.

Power FM was rated first, Radio Zimbabwe second and ZTV third in the same category.

MAZ president Mrs Ruth Ncube urged those that did not walk away with prizes not to despair, but to work hard to strengthen their brands.

"I would want to say that this has been a year like any other and (at the same time) a year like no other year," she said.

The MAZ Superbrand awards have registered phenomenal growth since inception five years ago with over 300 entrants from just over 100 partici-pants.

Guest of Honour at this year's event, Tourism and Hospitality Industry Minister Walter Mzembi said building powerful brands was important.

Brand South Africa's marketing and communications director Ms Nomsa Mazibuko also attended the ceremo- ny.

She said building brands was critical in building country images to attract foreign investment.

Chairman of the Superbrand adjudication committee, Mr Herbert Nkala, encouraged losing competitors to pull up their socks.

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