9 December 2012

Uganda: New Deacons Store in Town

The ushers were dressed in brown long dresses, the venue was beautifully lit, there were cocktail tables at the entrance, a fully-stocked bar and Fusion band was lined on the side.

That was the setup as Deacons Limited launched their latest stores at Freedom City mall along Entebbe road last Thursday. Deacons is the company behind the Mr Price stores and they have been looking at expanding the brand, the reason they chose the new mall to have their other home.

The mall is set for a grand opening on December 15 but according to Deacons management, they launched a week earlier, just to stand out. Minister of Trade, Industry and Cooperatives Amelia Kyambadde was the guest of honour and she only had lovely words for the stores.

Kyambadde recalled the first Deacons stores along Kampala road back in the day which was only for the affluent and commended the stores for their diversity and love for dressing up the Kampala. Patrons were treated to a host of drinks and soothing tunes from the band.

The store has different sections including a Babyshop with kids' clothes from zero to 14 years, a 4u2, for the uptown person and Angelo where you will find the latest jewellery and shoes. One thing is for sure: if your pay cheque is not that fat, restrict yourself to window shopping. On the plus side, we now have more to choose from in terms of designer wear.

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