Tanzania Daily News (Dar es Salaam)

10 December 2012

Tanzania: Supermarket Promotes Local Tourism

DAR ES SALAAM-based Uchumi Supermarkets Limited (Tanzania) has launched a tourism promotion dubbed 'Talii na Uchumi,' amid calls to Tanzanians to visit the country's tourism attractions.

"Our country is endowed with world class tourist attractions to which unfortunately very few Tanzanians visit," said Temeke MP Mr Abbas Mtemvu at the promotion's brief launching ceremony. The legislator said domestic tourism could contribute immensely to the national economy should Tanzanians be encouraged to spend just a little of their income on tourism.

"Just imagine how much could be generated if every Tanzanian spent 100,000/- on tourism," queried the MP, hinting that Tanzanians could offer sufficient tourism market to rescue the country from relying solely on foreigners.

He commended the Tanzanian subsidiary of Kenya's supermarket chain for sourcing most of its merchandise locally, asking Uchumi management to give priority on products produced in Temeke District where it operates.

Mr Mtemvu said the supermarket at Quality Centre along Nyerere road has greatly improved the economic status of Temeke district. Temeke Municipal Executive Director Margaret Nyalile pledged support to the retail supermarket chain, "You are our taxpayersÉ get assured of our support."

Uchumi Country Manager Chris Lenana said the store has partnered with a number of hotels in the 'Talii na Uchumi' promotion. The hotels are Sea Cliff Resort & SPA-Zanzibar, Golden Tulip Dar es Salaam, Kijiji Beach-Kigamboni, Ocean Bay and JB Belmont.

Mr Lenana asked potential shoppers to visit the supermarket and buy products to win prizes under the promotion. To qualify for the grand draw whose winners will enjoy a two-week holiday with their partners in the partner hotels, shoppers have to spend at least 15,000/- at the store.

"This is an opportunity for our customers to win prizes and stay in the luxurious hotels," said the manager, inviting many customers to visit and shop at the supermarket.

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