This Day (Lagos)

10 December 2012

Nigeria: e-Commerce Firm Promises Easy Market Accessibility

An e-commerce retailer, Jumia, has promised to bring market place to loyal customers that desire a change shopping experience through e-buying and selling of products or services in the Nigerian market.

In a statement issued in Lagos, the firm stated that its focus has been to bring the marketplace to customers and take care of their needs irrespective of time of day or wherever they may find themselves.

The statement, which was jointly signed by the co-founders; Raphael Afaedor and Tunde Kehinde, stated that, "As Nigeria's no.1 online retailer, jumia.com.ng plays big within the Nigerian market, with a vision to being the solution to online retail in sub-Saharan Africa. As a place for direct retail shopping online, we implement 24-hour availability, a local and global reach, with the ability to interact and provide custom information and ordering, as well as multimedia prospects.

"It is no doubt the internet has come to stay and its amazing possibilities a fulcrum for millions of jobs and revenue to be created in the near future. Take note that this rapid growth has also stemmed into the mobile internet market, and has seen in our experience the possibility of our loyal customers shopping from their various mobile devices", the statement said.

It quoted a report by Euromonitor international, a global market research organisation, which recently stated that "the rapid growth in Nigeria's technological base has opened the nations market to home-grown online retail markets, with an estimated 25 per cent growth in online shopping with revenues valued at N62.4 million in 2011, a N12.5 billion increase from 2010.

The statement stated further that "Being an online retail company, it is of utmost importance to keep our power structure up and running all day, seven days a week; so one can imagine its financial implications on the business and how we manage to stay competitive with our pricing."

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