Loyal Milk, a brand of Promasidor Nigeria Limited has made popular music producer, Don Jazzy its brand ambassador.
The Commercial Director of Promasidor, Mr. Kachi Onubogu, said the selection of Don Jazzy as brand ambassador of Loya milk, would help the brand to further reach its target audience.
"Our choice of Don Jazzy as brand ambassador is driven by the essence of the brand and its proposition to its target audience.
Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. "
Jazzy, in an acceptance speech after he was unveiled as the brand ambassador said he was visibly excited and promised to play his new role.
The new brand ambassador, an avid user of social networking sites is a multi-award-winning Nigerian record producer, singer/songwriter, and current CEO of the Mavin Records label. He is currently rated as the 36th 'Most powerful celebrity in Africa' by Forbes.