9 December 2012

Nigeria: Editha! Africa's New Music Maestro


In this interview with OSUAGWU KINGSLEY, Odinaka Edith Edward, the popular EDITHA reveals why she abandoned the lab for her first love.She forays into her love for music, her sojourn into the science world and her life-long decision leading to the birth of EDITHA.

After spending years in the Enugu State University of Science and Technology studying biochemistry, she abandoned the lab-discipline for her first love, music.

Exactly in 2012, she defied all odds and today, after tiresome late night practices and studio rehearsals, she emerged the new face of Africa's music world.

Please meet the new face of music in Africa!

My name is Odinaka Edith Edward. EDITHA which is my stage name is derived from Edith.

How did your musical career begin?

I think I have always known that I was born to be a musician because back in primary school I had composed and sang a song. When my father heard me singing, he asked to know where I learnt it.

In those days I was fondly called 'Channel O' by family members because I was the singing one and I had ear for music. Just by listening to a song, I could sing it effortlessly.

I also used to rap along with other rap artists as I listened to them.

But your genre of songs seems peculiar

(Laughs) Yeah! That is true. They are more of motivational music because I did not enter the music industry for the money alone. I have something else in mind. I have a message I hope to pass across to people and I think that the best way to do that is to put it into songs.

I also realised that for music to cover a lot as regards the growing hatred, poverty, hopelessness and the general insecurity in the entire world, not only Nigeria, musicians need to do more than singing. We need to passionately sermonise.

Upon realising this, and understanding that the world desperately needs love, I delved into the campaign to restore love to our troubled universe.

Love is something everyone yearns for which is why the title of this album is, "Let Your Love Reign."

Did you study music?

(Chuckles) No! I studied biochemistry at the Enugu University of Science and Technology (ESUT).

Since you have a passion for music, why would you leave music for biochemistry?

You know that those days are different from the days we are into. Back then, people believed in reading professional courses. Even ones family had a hand in choosing a course of study for the person.

More so, I was naive then. I had to follow the counsel of my parents and my brothers who did not see music as a good thing.

But you see, you excel with your talent. So after leaving the University in 2006, I realised that I had to delve into my calling.

So since 2006 you have been trying to find your bearings in the society. Does it mean that since then you were seated at home dreaming of finding it some day?

When I was in school I modelled a few times for Hearts Magazine. After I left school I played a role in "Throne of Obstacles", a movie with Iyke Odiefe as the Director.

I played the role of a nurse in the movie. Kate Henshaw was also featured in the movie.

When exactly did you decide that music was to be your turf?

This year, 2012, to be precise! While listening to others songs, something in the recesses of my mind kept reminding me that this is my calling.

All along I had been waiting for the right time to launch my love but I wanted my debut in the Nigerian and global music industry to be bomb. And as you can see, it is indeed a bomb; that is going by the audience rating (Laughs).

I prefer doing something big. I am not cut out for shoddy jobs. I am an excellence freak. I like packaging myself in a very splendid way.

What has the experience been like?

(Amused) Coming back home in the early hours of the morning, say at 12am, for a mother and a wife, I think it takes only a supportive husband not to blow his top.

Even when I try at home, I keep my daughter away from me. So it is indeed strenuous, especially as I could not give my husband and daughter the needed attention.

But that is on one side. On the other side, I enjoy what I do.

Are you hoping to change your brand of music sometime in the future?

I believe in what I am doing. And even if I will change my brand of music later, it would only be after I am sure of the next brand.

Do you think that your rise to stardom will not affect your family because many entertainers have sad stories to tell in that area?

The way you make your bed, is the way you will lay on it. I have outlined the process that would help me effectively handle my responsibilities in my family and my career.

What is the future like?

(With eyes wide open) What do you expect? I am the new talk of the town. More and more people are calling to say they love my song and wish I could come perform for them.

I am taking the Nigerian music industry by storm. Just be on the lookout. I am the most recent Star on the list. In fact, some one recently referred to me as the "Amazon of the Nigerian Music World."

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