Nairobi, Kenya — In a bid to tap into low-end smart phone market, Hong Kong based mobile phone manufacturer TECNO has announced the introduction of the N3, its latest range of Dual SIM 3G Android Smartphone in Kenya.
Speaking during the press conference, Vice President of TECNO, Arif Chowdhury said the new phone model that retails for $87 is targeted at connecting with the youth market.
"The youth in Africa are vibrant and constantly want to stand apart with their own identities.
As a mobile phone company, we understand the need to constantly engage them and TECNO as a brand is committed to connecting with the African youth's motivations and passions," he explained.
TECNO has partnered with Qualcomm, a world leader in 3G and next generation mobile technologies to provide N3 with a powerful chipset of Qualcomm SnapdragonMSM7225A, which gives consumers a competitive 3G smartphone.
The N3 runs on the Android 2.3 operating system, supports both 2G and 3G networks and is powered by a1GHz processor to allow consumers to enjoy a higher Internet speed and a faster running speed.
Through the campaign "Be Yourself" that is aimed at connecting with younger consumers, TECNO hopes to further solidify its foothold in the African market.
According to a study by Youth Dynamix, Kenyan youth consume airtime worth Sh23.6 b, while spending some Sh64b shillings annually on clothes and other accessories.