Dar es Salaam — A new mobile health campaign Wazazi Nipendeni translated, Parents Love Me was launched in Tanzania to help pregnant women in safe delivery.
The campaign integrates all safe motherhood health areas, including early and complete anti nental care, malaria prevention, mother to child transmission of HIV (PMTCT), individual birth planning and safe delivery.
Wazazi Nipendeni is a partnership led by the Ministry of Health and Social Welfare Reproductive and Child Health Section in coordination with the National Malaria Control Program (NMCP), the National AIDS Control Program (NACP), the Health Promotion and Education Section, and the mHealth Tanzania Public Private Partnership.
Pregnant women, mothers with babies up to 16 weeks and their supporters can send the word "mtoto" (child in Kiswahili) to the short code 15001 free of charge. After registering, users receive a range of free messages covering all aspects of safe pregnancy and early child care.
All messages have been approved by the Ministry of Health and Social Welfare and tuned to the specific month or week of pregnancy or age of the baby.
The service offers the registrants time sensitive reminders for ANC visits, SP doses for prevention of malaria as well as information on testing for HIV, nutrition, individual birth planning and much more.