11 December 2012

Nigeria: Harp Promotes Responsible Drinking At Eko 2012

Harp Lager, a Guinness Nigeria brand and the official alcoholic beverage for the 18th National Sports festival themed 'EKO 2012', is championing the cause for responsible drinking as fans celebrate with their teams during the festival.

The brand ran a number of activities during the festival to create awareness and educate consumers about the benefits of responsible drinking.

At the opening ceremony for the Sports festival, artistes and key government dignitaries such as ace musician, Dare Art Alade, former Speaker of the Lagos State House of Assembly, Senator Olorunnimbe Mamora; the Commissioner for Transport in Lagos State, Hon. Kayode Opeifa, and other personalities signed the 'Drink Responsibly' boards to show their support for the campaign.

According to the Marketing Director, Guinness Nigeria, Mr. Austin Ufomba, the company through its brand has always played a leading role in promoting responsible drinking and safe driving.

"To facilitate and promote responsible drinking, Guinness Nigeria Plc has three principles in its approach namely: combating alcohol misuse, setting standards for responsible marketing and innovation, and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm," he said.

"While Harp is associated with enjoyment and celebration, we must also promote the benefits of responsible drinking, particularly during the EKO 2012 festival and the holiday season in general. At Guinness Nigeria, we do not support irresponsible alcohol consumption, and always ensure that our promotions, promotional packaging and events do not encourage or support such activity," Ufomba added.

Copyright © 2012 This Day. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.