Dangote Group has elected to be the sole sponsor of the 2012 Calabar Children carnival and has provided the outfit for the children and officials participating in the dry run (rehearsal) as well as all the refreshment for all the participants.
No fewer than 9,000 children are participating in the carnival and the Dangote group as the sponsors provided branded shirts for all of them and their the bands. It also provided same for the officials in addition to refreshments made available for the children and officials.
Visibly impressed by the gesture from Group, Chairman of the Carnival Commission, Gabe Onah, described Dangote group as a worthy partner towards helping children discover their talents and skills.
According to him, the group has consistently been part of the Carnival and has for a very long time been the sole sponsor of the Children carnival
The dry run gave residents of Calabar a glimpse of what the children carnival will look like with thousands of children clad in Dangote-branded T-shirt parading the streets.
The dry run involved several groups of children of different ages who paraded the four- kilometers distance from the Botanical Garden located near the Mary Slessor roundabout through barracks road and terminating at the Esuene Stadium.
The children who were full of excitement paraded and danced to the music being supplied from over a dozen Dangote branded open vans and trucks equipped with hi-fi sound systems and disc jockeys adorning Dangote Beach umbrellas.
It was an exciting sight to see sea of children adorned in various colors of Dangote-branded T-shirts. The children were grouped according to age groups and further distinguished by the color of the T-shirts.
The welfare unit of the Carnival Commission clad also in Dangote branded T-shirts established various serving points along the dry run route where the participating kids were served refreshing portions of various products from the group. The children reinvigorated with the drinks danced and marched with new strength to the terminating point
Group Head, Corporate Communication of the Dangote Group, Anthony Chiejina, explained that the group was very passionate about the success of the festival and the children carnival in particular and that was why it had deployed everything needed for its success.