Google announced its annual Zeitgeist, a look at 2012 through the collective eyes of the world on the web, offering a unique perspective on the year's major events and hottest trends based on Google searches conducted in Kenya. The results gave an interesting perspective on what the trending searches were, who the most-searched personalities were, as well as which new technologies captured Kenya's imagination.
Leading the list for overall trending Kenyan searches in 2012 was the Independent Boundaries and Electoral Commission (IEBC), as the country prepares itself for the first election under its new constitution. Wrapping up the top 5 list were the social media site Facebook, the late American singing legend Whitney Houston who passed on in February, mobile video search engine Tubidy and Euro 2012.
Kenyans also went online to find get more information about famous personalities making the news, with politicians dominating the most searched for local personalities. They included the late veteran politicians Njenga Karume, George Saitoti and John Michuki who created legacies through their public service, Prime Minister Raila Odinga's former adviser Miguna Miguna, aspiring presidential candidate Peter Kenneth. Renowned media personality Louis Otieno as well as musician Prezzo who participated in the BBA Stargame were also among the local personalities most searched for on Google, with Olympics star David Rudisha and former Deputy Chief Justice Nancy Baraza rounding off the list.
When it came to the arts, Kenya's online trends revealed that art transcends boundaries. Whitney Houston topped the list, with James Ingram, Eddie Murphy, Bobby Brown, Gangnam, Michael Clarke Duncan, Bobbi Kristina, and Morgan Freeman featuring as top trending artists. Local artists, Prezzo and Camp Mulla held their ground and also made it to the list of top searched artists.
Sporting personalities also generated a lot of Google searches, with the popular Premier league and the Olympics driving a lot of this interest. The top ten sports personalities included Robin Van Persie, David Rudisha, Mario Balotelli, Victor Wanyama, Ronaldinho, Conjestina Achieng, Michael Phelps, Ezekiel Kemboi, Podolski, and Lance Armstrong.
The "What is" query was dominated by ethnicity and illnesses such as cancer, ebola, HIV/AIDS, typhoid, malaria, and stress. The Kenyans love for Spanish telenovelas was revealed in the Entertainment searches with Eva Luna, Triumph of Love leading while BBA Stargame, Shuga and KulaHappy gained more popularity in Kenya.
The global Google Zeitgeist website will be launched on December 12th 2012, and will host all 838 top-ten lists from 55 countries. Visitors will be able to compare terms through interactive data visualization, check out global search trends, and watch the annual Zeitgeist video on the page http://www.google.com/zeitgeist/2012.