In an effort to increase its market share and establish further relevance among its consumers, Peppe Terra has introduced a new TV campaign. The idea behind this new campaign is to salute the magic in every mom's hand. The insight for the advertisement is that most of the Nigerian recipes need a base of tomatoes, onions and red peppers and the quality of this base is critical to the taste of the dish. So Nigerian moms need to spend considerable time and energy to buy, cut, boil and blend tomatoes, onion and pepper so as to ensure their cooking delivers the authentic taste that their family want.

The new advertisement is a tribute to Nigerian mothers. In the new advertisement Peppe Terra communicates that each of our mom's hands has a special magic which can shower us with love, care and affection in our journey of life. With Peppe Terra around, Moms do not need to spend much time anymore on the chores of preparing delicious meals. The meals are delicious when Peppe Terra is used, while there is ample time in mom's hand to do what she does best - deliver love, affection and care, rather than spending unnecessary time in the kitchen.

Managing Director, Roy Deepanjan mentioned 'This new TV advert will feature across various TV channels across Nigeria and will be supported by other media vehicles and various activations that deliver to multiple consumer touch-points. We are sure the communication will emotionally touch each one of us and remind us of instances when we realised that there is some truly special magic in our mom's hands. Peppe Terra salutes that magic with this new communication."