Today, the Western Cape Government and Safely Home launch the "Safely Home Road Safety Reward" campaign. The campaign is aimed at rewarding motorists for good behaviour on our roads over this Festive Season.
"The province will be offering a cash opportunity to vehicle owners and drivers who remain fine-free over the festive season. Two cash prizes of R25 000 will be rewarded to qualifying drivers, drawn at random, from motorists with their vehicles registered in the province. All motorists in the province are automatically entered into the draw, and winners will be drawn from those who meet set criteria and ensure that their details on the National Traffic Information System (eNaTiS) are correct and up to date," said MEC Carlisle.
The initiative is part of a behavioural economics technique aimed at establishing a culture of obeying road rules by promoting an identity of responsible road users.
"This reward is aimed at the very many drivers in the province who are responsible, who obey the rules of the road religiously, and make the informed decisions that save lives whenever they take to the roads. Together, with these responsible citizens, we have managed to reduce the fatalities in the province by 28%, and will continue to work hard to reach our collective goal of halving road deaths by the end of 2014.
"The type of driving which we want to discourage was amply displayed by Mr Katleho Mosoeu of Maseru, Lesotho, who was arrested for driving a grey Mercedes Benz at 146km/h in an 80km/h zone on the Laingsburg - Leeu Gamka stretch of road on Friday 14 December. The arrest was made by Mr Mark February, our Prince Albert Traffic Chief. This reckless and irresponsible driver was travelling with his wife and child in the vehicle," added Carlisle.
There will be two draws to determine the winners, the one on 24 December 2012, and the other very early in the New Year. All motorists in the province are automatically entered into the draw, but in order to stay eligible for the prize, they must ensure that they:
- do not speed
- do not drink and drive
- are mindful of pedestrians
- do not use cellphones while driving
- ensure that they buckle up, and most importantly that children in the vehicle are buckled up.
- The terms and conditions of the reward are:
- The draw is final and no correspondence will be entered into.
- Winners' details will be verified on the eNaTiS for correctness, and should they not be correct, the individual will be disqualified.
- The vehicle must be licenced in the Western Cape.
- The driver of the vehicle must have no outstanding warrants, as at the date of the draw.
- The driver must be a South African citizen and have a valid driver's and, if applicable, a valid operating license.
- The driver of the vehicle must have no outstanding licence fees, at the date of the draw.
- Winners must agree to have their pictures published in the media and on the Safely Home and Western Cape Government websites. In addition, winners must be present at a ceremony to receive their prize money.
- The prize money will be paid directly into the bank accounts of the winners no later than the end of February 2013.
- Winners will be required to provide proof of identity and residence as well as to confirm that he/she is not related to any employee of the Western Cape Government.
- Drivers of government owned vehicles will not be eligible for the draw.
- No Western Cape Government employees or any persons related to such employees will be eligible for a prize.
These terms and conditions, as well as other information pertaining to the campaign can be found on www.safelyhome.westerncape.gov.za.
"Road safety is a key priority of Safely Home and the Western Cape Government. You are three times more likely to run into an enforcement officer on our roads this festive season. We will continue to do all that we can to ensure safety on our roads this festive season however, road users (particularly motorists) have the largest role to play," added Carlisle.