18 December 2012

Africa: Green Light for Fairtrade in Kenya!

press release

Fairtrade Marketing Organization Eastern Africa (FMOEA) has been officially mandated by Fairtrade International to become a fully-fledged marketing organisation for Fairtrade labeled products in the Eastern Africa region. FMOEA is formed by ten founding members, including Oxfam Kenya, Solidaridad and Shared Interest amongst others.

'We are keen to sign the contract by the end of this year so that FMOEA can commence the task of growing the FAIRTRADE mark in Eastern Africa,' says Market Development Manager Rachel Wandia. 'Kenyans will soon be made aware that through their everyday shopping they hold the power to create positive change in Africa.'

With two Fairtrade products already on the Kenyan shelves, Dormans coffee and Cadbury's Dairy Milk, FMOEA is set for further growth in the coming years. Plans to rally influential groups as well as marketing activities and media engagement are underway. An important step was a Fairtrade breakfast organised in October where faith groups were introduced to Fairtrade. Over 40 Muslim, Catholic, Hindu and Protestant leaders attended the breakfast and promised to support the growth of Fairtrade in the region.

If you are interested in learning more about selling Fairtrade products in Kenya, please contact Rachel Wandia on r.wandia@fairtradeafrica.net

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