19 December 2012

Kenya: Chat With Bank CEOs a Success

Nairobi — The Kenya Bankers Association (KBA) has recorded significant success from its six-month social media campaign dubbed 'My Chat with a Bank CEO' that allows Kenyans to engage various bank CEO's online.

Last month, the 'My Chat with a Bank CEO' campaign - conducted in association with Capital FM - received over 100,000 hits on the strength of the social media engagement which saw over 700 people sign up to receive updates from the chats.

People logged on in large numbers to "speak" directly to CEO's who answered their questions on the spot and this unique feature allowed KBA to attain a 1st page rank in Google search engine (beating more than 60 million others); for the term 'CEO Chat'.

KBA Chief Executive Habil Olaka said that they are excited to have created this innovative social media event, saying it signals that banks are open and willing to communicate.

He added that the information to be relayed through these conversations is critical to helping Kenyans make informed banking decisions and KBA is keen to demystify banking and engaging with the public on matters of interest.

Capital Group Chairman Chris Kirubi explained that young people in Kenya have been seeking answers on how they can save and access funds to support their businesses so it was critical for the banking society to use a platform where the youth can be found.

"The CEO Chat gave the young people an opportunity to seek knowledge on investments and banking solutions for their businesses, something which could only be done either by visiting the bank or accessing the rather inactive websites," he said.

"Interacting one-on-one with a consumer is very important and this CEO Chat made people feel as though they were sitting in the same room with the CEO. I do hope other organisations and institutions can learn from this and save time and resources and look for other modern ways of informing the public on their products and services," he added.

During the CEO Chat sessions, the public had the opportunity to be part of the conversation through comments and questions responded to by the relevant CEO hosts and topics discussed included: banks and the capital markets, product innovation, SME opportunities and challenges, investment tips and career advice.

Kirubi emphasised that traditional media is old and rigid and it's time that all companies embraced new media and technology, and new ways of doing things.

CEO's who participated in the chat included KBA vice chairman and Group Managing Director of NIC Bank, James Macharia, Managing Director of Gulf African Bank Asad Ahmed and Regional Managing Director of Ecobank Tony Okpanachi.

Interested participants can visit and register on the KBA website www.kba.co.ke starting in mid January when the chats resume.

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